A visual identity and motion exploration inspired by the Green Lake Pickleball League in Seattle, reimagining the spirit of weekend play through a refined rebrand concept. The system blends a calm, balanced color palette with dynamic ESPN and US Open–inspired motion language to reflect both the competitive edge and lighthearted energy of the sport.
The work captures the growing culture around pickleball at Green Lake, translating community-driven gameplay into a cohesive visual direction that balances structure, movement, and playful expression.
